Cisco: Operators Do not upset Because the OTT

Jakarta - The hustle and bustle of broadband services will not be like today if there is notsocial networking applications like Facebook, Twitter, and also service over the top(OTT) such as Google, YouTube, Yahoo, and others.

"The term young people today, make your life brighter," said Sales Director CiscoIndonesia, Ichwan F. Agus now argue about the fears of OTT, in Jakarta, Wednesday(03/14/2012).

"Industrial ecosystem has been formed by nature in which the content industry to provide value-added broadband subscribers at the same time and of course for operators," he explained further.

According to him, it is common knowledge, the main reason for novice users ofbroadband is to join social networking, because their friends exist in the world.

The reason is what causes the growth of broadband subscribers continues to grow,because the demand created by OTT assisted player.

"So, the operator with an investment in broadband infrastructure is a substantial portion of its investment, it is necessary to maintain collaboration with OTT players that can also be referred to as 'innovation engine' that makes broadband to life," advises Ichwan.

There are many opportunities for operators to increase the value of broadband servicesfor its customers without having to compete directly with the market being targetedconsumer market OTT player.

For example, how broadband services can be built to provide added indigo andincrease productivity for other industries, such as industry, banking, transportation, health, and education industries.

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